The design school you actually needed
Most interior designers are incredibly talented, and completely unprepared for the business of design.
You know how to transform a space. You have the eye, the instinct, the taste.
But no one taught you how to walk into a client meeting and protect yourself. How to respond when someone questions your commission. How to set up systems that keep a project from unraveling at 11pm when a contractor goes silent and a client is waiting.
You've listened to the podcasts. You've watched other designers talk about onboarding clients and building their business. But you still don't know what an actual investment guide looks like. You don't have the language for that first client email. You've never seen the inside of a proposal that actually closes.
That's not a creativity problem. That's an infrastructure problem.
Welcome to Shand Society.
Shand Society is a founding cohort for interior designers who are ready to build the business behind the beauty. Whether you're just starting out or you've been doing this for years and still feel like you're holding it together with a prayer and a mood board — this is for you.
What you’ll walk away with:
The exact systems, tools, and processes that turn a creative practice into a real business. The confidence to pitch any client, protect any project, and finally feel like the CEO you actually are.
And the complete template library to implement all of it — immediately.
THE SHAND SOCIETY TEMPLATE LIBRARY
Every template, document, and guide you need — done for you, ready to make your own.
We're handing you the exact tools we use to run Shand Design. Take the language, drop it into your branding, and walk into your next client meeting prepared.
You don't have to build any of this from scratch. It's already built. You just have to make it yours.
Included in your membership:
— Email communication templates — from first inquiry to project closeout, every touchpoint written for you
— Client onboarding guide — how to bring a new client into your world professionally and set the tone from day one
— Client questionnaire — the exact questions that tell you everything you need to know before you ever start designing
— Investment documentation — how to present your pricing in a way that feels elevated and justifies every dollar
— Welcome guide — the first impression document that makes clients feel like they hired the best in the business
— Proposal template — structured, professional, and built to get sign-off
— Change order template — protect yourself when scope shifts
— Project milestone sign-off sheets — nothing moves forward without it in writing
— Contractor and vendor communication templates — set expectations clearly from the start
— Client-facing project dashboard — so your clients always know where things stand without having to ask
CONTRACTS AND DOCUMENTATION
The full paper trail that every serious design business needs — and most designers are missing. We cover: client proposals and how to get sign-off before a single dollar is spent, letters of agreement, design contracts, purchasing agreements, trade account documentation, FF&E specifications, invoices, change orders, purchase orders, receiving and delivery sign-offs, and project closeout documentation. If it touches a project, there should be a document for it.
PROJECT MANAGEMENT AND OPERATIONS
If you're running your projects on Google Docs and spreadsheets you already know it's not working. We cover the systems that actually scale — client-facing dashboards, job site QR codes for contractor access, interior elevation ownership and when to outsource, procurement tracking, milestone sign-offs, and how to build a back-end that runs whether you're on site or not. This is what makes remote clients possible.
BUSINESS DEVELOPMENT
Interior design is a volatile market. You are only as stable as your next client. We cover how to build a business development practice that keeps your pipeline moving — how to position yourself, how to pitch, how to network without it feeling transactional, and how to build relationships that generate referrals for years.
HOW TO CHARGE WHAT YOU'RE WORTH
How to price your services, how to respond when clients question your commission, how to present your pricing with confidence, and how to stay firm behind your numbers without apologizing for them.
HOW TO ACTUALLY MAKE MONEY IN THIS BUSINESS
The revenue model most designers never figure out — hourly, flat fee, cost-plus, retainer. Which one works when, and how to stop leaving money on the table.
HIRING, HR AND COMPLIANCE
When you're ready to grow, most designers have no idea where to start. We cover how to think through your first hire, how to interview for the right fit, how to pay people correctly, what HR systems to use, how to stay compliant with taxes and employment law, and how to build a team that doesn't depend entirely on you.
This is for you if:
You're tired of feeling like you're winging it on the business side while your creative work deserves so much better.
You want to know exactly what tools to use, how to communicate with clients, contractors, and architects — and who is in charge of what.
You're ready to stop being the best kept secret in your market.
And if you've ever wanted to take on remote clients — this is the infrastructure that makes it possible.
4.9 stars by 3000 customers
“Every detail was thoughtfully executed. We're thrilled with the outcome.”
— Former Customer“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”
— Former Customer“Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.”
— Former Customer
